Media360 chair Pattison: 'Human side of our industry is really important'

As the media landscape shifts and morphs at increasing speed, Lindsay Pattison, chief executive of WPP's Maxus, says honest debate is more important than ever ahead of this year's Media360.

Maxus’ leader and chair of this year’s Media360 event, warns of "still siloed mentality" within media, marketing and advertising, which has contributed to playing catch-up with consumers.

Pattison said: "I am most looking forward to the whole industry getting together and having a really honest, lively, energetic debate. We see each other all the time, everyone in this room is very familiar with each other.

"We compete against each other, we work with each other. And I just want us to try and figure out as an industry how we keep the UK media industry at the forefront.

"With us all working together innovating, collaborating, and accelerating as an industry. It’s down to us all having a voice... asking lots of questions and having lots of debate around the fringes of the conference."

Media360 is the annual two-day gathering of leaders in the media and marketing industries. Joining Pattison on stage at this year's event are agency leaders: Daren Rubins, chief executive of PHD; Paul Frampton, chief executive of Havas Media, Matthew Hook, managing director of Carat; Catherine Becker, chief executive of AdConnection; and Marco Bertozzi, executive manaing director EMEA of VivaKi.

Pattison said: "It is a really good time to pause, and have a think and work out how we do things better together. We only innovate when we get different minds and creativity, intellect, capablity, technology, media thinking and brains all working together. That human side of our industry is really important."

For more details about Media360 on 8-9 May see Media Week's events page

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published