This ad showing a Leica camera being polished is genuinely 45 minutes long

Is this the most boring ad ever made? Well, it depends on how you look at it.

If you’re into the "happy snap", the "quick fix", the "closest biscuit on the plate", as Leica explains, then this film is probably not for you.

However, if you appreciate obsessive craftsmanship, then watching nearly 45 minutes of an expert scrubbing the new Leica T’s aluminium body by hand will be time well spent.

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Sainsbury's moves £60m ad account to Wieden & Kennedy
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1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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