Pick of the Week: Wilko, TBWA\Manchester

TBWA\Manchester has surprised Jeremy Lee with these TV ads: "I never saw this coming – some decent, standout brand ads for a retailer that I’d always thought would rely on bog-standard price promotion." The work was written by Zoe Harris, art directed by Ant Harris and directed by Zak Emerson through Blink.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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