Pick of the Week: Wilko, TBWA\Manchester

TBWA\Manchester has surprised Jeremy Lee with these TV ads: "I never saw this coming – some decent, standout brand ads for a retailer that I’d always thought would rely on bog-standard price promotion." The work was written by Zoe Harris, art directed by Ant Harris and directed by Zak Emerson through Blink.

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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