Marketing pitfalls to avoid: 'Don't easily give up on what you think is the right thing to do'

In the first of a new series of videos from Marketing and creative agency Team Darwin called 'Bums on Seats', offering career advice from the UK's leading marketers, we ask what pitfalls they would encourage other people to avoid.

Shadi Halliwell: marketing and creative director, Harvey Nichols
Shadi Halliwell: marketing and creative director, Harvey Nichols

In this video we speak to BBC Worldwide marketing and product development director Rob Lowe, Anthony Newman, product marketing director at Cancer Research UK, and former O2 head of brand Shadi Halliwell, who recently joined Harvey Nichols as marketing and creative director.

Visit the ‘Bums on Seats’ YouTube channel for extended videos and extra content


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1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

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