Pitch update: Virgin Atlantic, Govt media buying, Game and BIS

Virgin Atlantic: global ad pitch
Virgin Atlantic: global ad pitch

More than 20 shops have been invited to participate in the global Virgin Atlantic advertising pitch, which is being run by Creativebrief. Those that have been selected to make it through to the next stage won’t know until the week after next. One condition of the pitch document states that the client must not account for more than 30 per cent of an agency’s billings – this should see many of the shops invited fall like nine pins. Rainey Kelly Campbell Roalfe/Y&R is the 20-year incumbent.

The deadline for media agencies to respond to the Government’s tender for its media buying business – held by Group M’s bespoke agency, M4C – passed last week. The winning shop will handle the media buying for all projects, rather than sharing it with a roster of agencies, so the business is sure to be much in demand.

Advertising pitches for the retailer Game have been taking place this week. Four agencies have been invited to participate, including the incumbent, TBWA\London.

Meanwhile, the Department for Business, Innovation & Skills’ pitch to find a shop to promote apprenticeships to young people will take place on 12 May. It was supposed to be on 19 May, but was brought forward as the BIS is keen to get the campaign out. Agencies pitching include Abbott Mead Vickers BBDO, FCB Inferno, M&C Saatchi and Ogilvy & Mather.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published