Pitch update: Virgin Atlantic, Govt media buying, Game and BIS

Virgin Atlantic: global ad pitch
Virgin Atlantic: global ad pitch

More than 20 shops have been invited to participate in the global Virgin Atlantic advertising pitch, which is being run by Creativebrief. Those that have been selected to make it through to the next stage won’t know until the week after next. One condition of the pitch document states that the client must not account for more than 30 per cent of an agency’s billings – this should see many of the shops invited fall like nine pins. Rainey Kelly Campbell Roalfe/Y&R is the 20-year incumbent.

The deadline for media agencies to respond to the Government’s tender for its media buying business – held by Group M’s bespoke agency, M4C – passed last week. The winning shop will handle the media buying for all projects, rather than sharing it with a roster of agencies, so the business is sure to be much in demand.

Advertising pitches for the retailer Game have been taking place this week. Four agencies have been invited to participate, including the incumbent, TBWA\London.

Meanwhile, the Department for Business, Innovation & Skills’ pitch to find a shop to promote apprenticeships to young people will take place on 12 May. It was supposed to be on 19 May, but was brought forward as the BIS is keen to get the campaign out. Agencies pitching include Abbott Mead Vickers BBDO, FCB Inferno, M&C Saatchi and Ogilvy & Mather.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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