Hottest virals: Nike Football's new #riskeverything film, plus Red Bull and Cat

The latest viral ads from Nike, Red Bull and Cat.

Nike: Neymar stars in latest film
Nike: Neymar stars in latest film

Nike Football: Winner Stays. ft. Ronaldo, Neymar Jr., Rooney, Ibrahimovic, Iniesta & more

Nike's second film under the #riskeverything banner is a marked improvement on the first. Ronaldo, Neymar and Rooney, who starred in the previous film, are back again alongside a host of stars including Ibrahimovic, Iniesta and special guests such as NBA star Kobe Bryant. The film is about young footballers imagining they are world famous players during a game.

Brandon Semenuk's Rad Company Trailer

Mountain biker ace Brandon Semenuk and his Rad Company crew of riders showcase their skills in what Red Bull Media House, which produced the film, describes as "some of the highest level of riding ever caught on camera".

Built For It Trials - Stack: Largest JENGA Game Played with Cat Excavators

Five Cat machines play a massive version of Jenga to show off their dexterity. Good silly fun which has racked up 1.7m YouTube views, a strong performance for a B2B brand.

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Storytelling is dead. Long live story doing
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1 Storytelling is dead. Long live story doing

The key question for brands looking to thrive in the 21st century is: what is our brand doing?

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