Agency: BETC Euro RSCG
By Louise Ridley, campaignlive.co.uk, Friday, 02 May 2014 11:28AM
The film, which was launched last week, is the second instalment of Nike’s "risk everything" campaign. The global TV spot was created by Wieden & Kennedy Portland and has been shared 717,0006 times in the past week.
It opens on a playing field, where two teams of young men play a game of football, with the agreement that the winning team can stay on the pitch. As they play, the youths transform into their footballing heroes.
Castrol's "footkhana" campaign, which fuses motorsports and football, takes the second spot in the chart, falling from top position last week.
Meanwhile, a video from Belgian classical music festival B-Classic also makes a reappearance in the chart at number eight. It sets a classical piece from a Dvorák symphony to a video of girls dancing in a pop-music style.
The chart is collated and ranked based on data provided by Unruly. It lists ads on YouTube by the number of shares across Facebook, Twitter and the blogosphere. Ads older than 30 days are not included.
717,006 shares this week | 717,006 shares all-time
204,718 shares this week | 851,499 shares all-time
110,348 shares this week | 130,604 shares all-time
81,100 shares this week | 53,557 shares all-time
53,557 shares this week | 1,181,842 shares all-time
53,418 shares this week | 49,855 shares all-time
43,492 shares this week | 188,535 shares all-time
38,166 shares this week | 32,131 shares all-time
37,350 shares this week | shares all-time
33,626 shares this week | shares all-time
This article was first published on campaignlive.co.uk