Björn Borg gives Olympic skier Henrik Harlaut a love mission

The 7 Love Blunt is a new stunt dreamed up Swedish Olympic freestyle skier Henrik Harlaut - all in the name of love.

"A sausage body with spaghetti legs" is how the sportsman describes the move, with a grin on his face, his long dreadlocks hanging over his arms and a beanie covering the top of his head.

The move was created as part of Björn Borg’s #SwedishMissions, which challenged Harlaut to devise a new move in the name of love.

Brand: Björn Borg

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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