Pick of the week: Royal London, VCCP

James Swift likes Royal London’s debut effort: "I’m not totally sold on the strategy, but the execution makes up for any doubts. VCCP has once again made a funny, quotable ad for the driest of clients." It was written by Chris Birch, art directed by Jonny Parker and directed by Nathan Price through Park Pictures.

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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