Pick of the week: Royal London, VCCP

James Swift likes Royal London’s debut effort: "I’m not totally sold on the strategy, but the execution makes up for any doubts. VCCP has once again made a funny, quotable ad for the driest of clients." It was written by Chris Birch, art directed by Jonny Parker and directed by Nathan Price through Park Pictures.

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Omnicom shuts M2M in UK after account losses
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1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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