The latest spot from Cuprinol does not cheer up Kate Magee: "Let me describe this ad: a little bearded man flies a little helicopter into some gardens and squeals at people in a uniquely irritating tone. Then a squirrel gets involved for no apparent reason. Do I need to say more?"
Creative Director Competitive + Benefits April-Six, London (Central), London (Greater)
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Sainsbury's has unveiled an energetic and joyful food-focused campaign that marks a "step change" in its advertising strategy.
Maltesers has launched a billboard in London written entirely in Braille as it continues its efforts to better represent disability in advertising.