The latest spot from Cuprinol does not cheer up Kate Magee: "Let me describe this ad: a little bearded man flies a little helicopter into some gardens and squeals at people in a uniquely irritating tone. Then a squirrel gets involved for no apparent reason. Do I need to say more?"
Director of Marketing Communications Circa £80,000 per annum British Red Cross, Central London
PROJECT DIRECTOR – Top Experiential Agency – £55-65k £55-65k Judi Patton, London (Central), London (Greater)
Senior Client Manager £32000 - £42000 per annum Twist Recruitment, London
The industry is splitting into agencies that make marketing collateral and those creating culture, says Adam & Eve/DDB's David Golding.
Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.