Turkey of the week: Cuprinol, 18 Feet & Rising

The latest spot from Cuprinol does not cheer up Kate Magee: "Let me describe this ad: a little bearded man flies a little helicopter into some gardens and squeals at people in a uniquely irritating tone. Then a squirrel gets involved for no apparent reason. Do I need to say more?"

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1 The big adland divide: culture vs collateral

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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