Japanese couples get shrink-wrapped for Condomania ads

Young Japanese couples get their kit off, before being inserted into see-through plastic futon bags, adopting weird embraces, being vacuum-packed and then snapped by Japanese photographer Hal - all in the name of an ad to promote condom brand Condomania.

  • Condomania: Embraced Couple

    Condomania: Embraced Couple

  • Condomania: Heart Couple

    Condomania: Heart Couple

  • Condomania: Tattoo Couple

    Condomania: Tattoo Couple

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If the posters haven’t quite sated your appetite for watching Japanese people getting wrapped in plastic, here is an in-depth video about the making of the campaign.

Client: Takatsugu Negishi, Sea Road International

Brand: Condomania

Agency: Ogilvy & Mather Japan

Creatives: Ajab Samrai, Ricardo Adolfo, Federico Garcia, Paul Matheson, Junkichi Tatsuki

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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