Simon Cowell, Richard Branson and Elton John appear as fat cats in Sunday Times Rich List

The Sunday Times Rich List is reimagined this year as compilation of fat cats, with a pair of glasses or a shock of hair to signal their real, affluent identity.

  • Sir Richard Branson

    Sir Richard Branson

  • Simon Cowell

    Simon Cowell

  • Sir Elton John

    Sir Elton John

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Until the list is released in May, the figures are identified through simple signifiers – an aeroplane hanging from the Branson cat’s collar, a diamond hanging from Elton John’s feline doppelganger, and a sparkly "X" from Cowell’s.

Until the list is revealed however, the fat cats look as though they could be called "Simon Meow", "Richard Purrson" and "Elton Mog".  

Brand: The Sunday Times

Client: Nick Stringer, director of marketing communications

Agency: Grey London 

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1 Brands that forge an emotional tie are best protected from copycats

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