Hottest virals: US gov hires Daniel Craig for sexual assault film, plus Coke and P&G

The latest viral videos from US Government, Coca-Cola and Procter & Gamble.

Daniel Craig stars in US Gov ad aimed at ending sexual assault
Daniel Craig stars in US Gov ad aimed at ending sexual assault

1 is 2 Many PSA: 60 Second

The US Government turns to actors Daniel Craig, Benicio Del Toro, Dulé Hill, Seth Meyers and Steve Carell for its film which aims to put an end to sexual assault. President Obama and Vice President Joe Biden also appear in the ad which pushes home the message that one sexual assault is one too many.

Coca-Cola Happiness Arcade -- Recycling bottles, one game at a time!

"What if recycling was fun?", ask Coke. To see if this could be true, Coca-Cola provided the people of Dhaka, Bangladesh an arcade machine that runs on empty Coca-Cola bottles to help them realise the importance of recycling.

What I See | P&G Thank You, Mom

Special Olympics sponsor Procter & Gamble continues its ‘Moms’ focus by highlighting the heart-warming story of one of the event’s athletes, Molly Hincka.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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