"Singapore is a first world country that’s built by a large migrant workforce" the opening on-screen copy tells viewers of a YouTube video detailing the stunt. This text is followed by a montage of miserable looking workers accompanied by ominous minor piano chords. "Far away from home and isolated from the local community," the copy continues.
But the workers' spirits are lifted when Coca-Cola, in conjunction with non-profit organisation Singapore Kindness Movement, uses drones to deliver them cans of Coke and messages of support from Singaporeans.
Client: Coca-Cola Singapore
Agency: Ogilvy & Mather Singapore
Creatives: Eugene Cheong, Melvyn Lim, Daphne Tann, Raziff Lau, Martin Loh, Augustus Sung