Coke employs drones to bring happiness to Singapore's foreign builders

The migrant workers of Singapore, far from friends and family and feeling alienated by the domestic community, are cheered by crates of Coke and supportive messages dropped at construction sites by radio-controlled #CokeDrones, in a stunt by Coca-Cola.

Coca-Cola: one of the #CokeDrones approaches a Singapore construction site
Coca-Cola: one of the #CokeDrones approaches a Singapore construction site

"Singapore is a first world country that’s built by a large migrant workforce" the opening on-screen copy tells viewers of a YouTube video detailing the stunt. This text is followed by a montage of miserable looking workers accompanied by ominous minor piano chords. "Far away from home and isolated from the local community," the copy continues.

But the workers' spirits are lifted when Coca-Cola, in conjunction with non-profit organisation Singapore Kindness Movement, uses drones to deliver them cans of Coke and messages of support from Singaporeans.

Client: Coca-Cola Singapore

Agency: Ogilvy & Mather Singapore

Creatives: Eugene Cheong, Melvyn Lim, Daphne Tann, Raziff Lau, Martin Loh, Augustus Sung

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Sainsbury's moves £60m ad account to Wieden & Kennedy
Share

1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published