Media360: Jan Gooding of Aviva on the power of TV

Jan Gooding, the group brand director at Aviva, explained why it is still worth investing in TV advertising, in a video from Media360.

Jan Gooding: Aviva's group brand director speaking at Media360
Jan Gooding: Aviva's group brand director speaking at Media360

In reference to a talk at the conference by Nick Jenkins, the founder of Moonpig.com, about championing entrepreneurship and business leadership, Gooding talked about the importance of TV to make an impact and achieve scale.

Gooding said: "I get asked a lot about why we are still investing so much in TV when we're talking so much about everything being online and through social media.

"I think [for him] to make the point that in order to get impact and scale quickly there was nothing else but television that was going to achieve that when his company [Moonpig.com] was growing – that really impressed me."

Video produced by Georgina Brazier and Joel Fothergill

Topics

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

MOST READ

BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published