Taylors of Harrogate arrives on TV with dialogue-free ad set to American Civil War hit

Director Frank Budgen spent three weeks in his studio in Willesden experimenting with lights, shapes, sounds and textures in order to create a coffee ad "unlike any other".

The first ever TV campaign for Taylors of Harrogate aims to disrupt the "beige" creative norm of coffee advertising and immerse the viewer in a visual and audio representation of the brand’s "mind-blowing" coffee experience.

Dialogue-free creative is set to a version of an 1855 composition called ‘Listen to the Mockingbird’, a song that was popular during the American Civil War and described by Abraham Lincoln as "sincere as the laughter of a little girl at play".

Brand: Taylors of Harrogate

Client: Simon Eyles, marketing director, Taylors of Harrogate

Agency: BMB

Creative: Simon Bere

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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