Fairtrade film uses engaging animation to highlight sourcing initiative

Fairtrade International has created an animated film to highlight its new sourcing programmes designed to help farmers scale up their sales of Fairtrade goods.

The programme encourages manufacturers to buy more Fairtrade cocoa, sugar and cotton by allowing them to source their key commodity on Fairtrade terms, which can be used across their product portfolio.

By using animation, the film aims to make challenging information about supply chains into something that is easy to understand and engaging for the public.

Brand: Fairtrade International

Agency: Radley Yeldar

Fairtrade Sourcing Programs: An Introduction from Fairtrade International on Vimeo.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

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