Pets At Home uses real people's videos for this mega-cute ad

What is cuter than looking at your own pet doing the cutest thing? Watching a bunch of people's home videos of their pets doing really cute things, all spliced together in one ad.

Seriously. This ad has dogs, cats, birds, hamsters, guinea pigs, rabbits, ducks, a ferret, and some small children thrown in for good measure, as kids and pets are a very cute combination.

Be warned: this is cute overload.

Brand: Pets At Home

Agency: Krow 

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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