Marketing pitfalls to avoid: 'Do not assume people are interested in what you have to say'

In the latest of a new series of videos from Marketing and creative agency Team Darwin called 'Bums on Seats', offering career advice from the UK's leading marketers, we ask what pitfalls they would encourage other people to avoid.

In this video we speak to Hiscox global brand director Annabel Venner; Sam Hodges, head of communications, BBC TV; Virgin Holidays' general manager, brand communcations David Thomas; and Tate Galleries director of media and audiences, Marc Sands.

Visit the ‘Bums on Seats’ YouTube channel for extended videos and extra content

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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