The buzz

The buzz

DLKW Lowe’s debut spot for Public Health England, ‘I get by with a little help from my friends’, features celebrities singing the Beatles song to raise dementia awareness.

The dementia friends advert makes me cry and smile at the same time
Princess, @georgiamayblake

A few of those celebs on that dementia advert look like they can’t remember the words to a Beatles classic. Er....
Ben, @benopause

Just seen the new @DementiaFriends ad, great. Chorley is a dementia friendly town, lots more to do but we pledged & did training in February
Lindsay Hoyle MP, @LindsayHoyle_MP

Loving the new dementia advert. Ill get by with a little help from my friends. Gr8 to see so many celebrities supporting such a worthy cause
Debs, @The_Debs_Effect

I think this dementia advert is missing an opportunity to teach and educate
Pru Singer, @prusinger

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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