The buzz

DLKW Lowe’s debut spot for Public Health England, ‘I get by with a little help from my friends’, features celebrities singing the Beatles song to raise dementia awareness.

The dementia friends advert makes me cry and smile at the same time
Princess, @georgiamayblake

A few of those celebs on that dementia advert look like they can’t remember the words to a Beatles classic. Er....
Ben, @benopause

Just seen the new @DementiaFriends ad, great. Chorley is a dementia friendly town, lots more to do but we pledged & did training in February
Lindsay Hoyle MP, @LindsayHoyle_MP

Loving the new dementia advert. Ill get by with a little help from my friends. Gr8 to see so many celebrities supporting such a worthy cause
Debs, @The_Debs_Effect

I think this dementia advert is missing an opportunity to teach and educate
Pru Singer, @prusinger

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published