Dulux carries on the prohibition story where colour is smuggled onto walls

Dulux has released the second part of its prohibition story, in which colour is banned and people are forced to live in a world of varying greys.

In February, Dulux set the scene with a cops-and-robbers-esque car chase in which barrels of smuggled paint are seized and the police vow to eradicate anything but the regulatory grey tones.

Meanwhile, a man and woman who live across the street from each other are brought together by their love for colour, after the woman manages to get her hands on some turquoise paint to cover her room with.

In the second stage of the #changeyourstory campaign, the pair meet up in a speakeasy, which is filled with bright and vibrant colours, from the walls to people’s clothes.

Brand: Dulux

Agency: BBH

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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