Channel 4 appoints Emma Derrick to lead new B2B drive
Channel 4 has poached Emma Derrick from Channel 5 for the newly created role of commercial development leader.
Derrick, previously head of partnerships at Channel 5, will lead a new commercial development team at Channel 4.
From the end of June, Derrick has been tasked with kick-starting a strategy to deliver a coherent, creative and commercial framework, offering innovation and new opportunities to advertisers and media agencies.
This framework will focus primarily on new business-to-business commercial models, such as joint ventures, digital content development and content syndication, product licensing, merchandising and placement, as well as developing talent partnerships with advertisers.
It will be developed in conjunction with major independent production companies and assist in marrying Channel 4 Sales advertising relationships with the independent production sector.
A Channel 4 spokesperson said Derrick’s appointment demonstrates the broadcaster’s commitment to identifying new business models and opportunities which can be translated into advertising sales opportunities for agencies and clients.
This article was first published on campaignlive.co.uk
- Account Manager Tomorrow Recruitment £25000 - £35000 per annum, West End
- Search Manager Aspire £25000.00 - £30000.00 per annum, London
- Creative Project Manager/Production Manager become £30k-£42k, London (Central), London (Greater)
- Marketing Manager Pitch Consultants £40000 - £50000 per annum, Manchester
- Campaign Manager,Professional services,London,£50k Blue Skies Marketing Recruitment £40000 - £50000 per annum, Benefits: +excellent benefits, London
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Google's European leader says viewing habits are 'changing dramatically'
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- 'Advertisers are snake oil salesmen', says Peter Oborne
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 7 things Proximity has learned in the new Omnicom building