Top 10 ads of the week: Confused.com's Brian saves consumers and tops recall list

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Confused.com: Brian the Robot is most-recalled ad
Confused.com: Brian the Robot is most-recalled ad

Confused.com's Brian the Robot featured in this week's most-recalled ad as he took to the motorway to find savings for UK drivers from on high.

Brand: Confused.com

Agency/TV Buyer: Publicis/PHD

Recall: 53%

Brand: DFS

Agency/TV Buyer: Krow/MediaCom

Recall: 39%

Brand: Morrisons

Agency/TV Buyer: DLKW Lowe/MEC

Recall: 31%

Brand: Argos

Agency/TV Buyer: CHI & Partners/Mindshare

Recall: 33%

Brand: Aldi

Agency/TV Buyer: McCann Manchester/UM Manchester

Recall: 31%

Brand: Westland Go-Sure Planting Magic Fertiliser

Agency/TV Buyer: MWO/MEC Manchester

Recall: 31%

Brand: Barclays

Agency/TV Buyer: BBH/Maxus

Recall: 28%

Brand: Hellmann's Mayo

Agency/TV Buyer: Unknown

Recall: 27%

Brand: Holland & Barrett

Agency/TV Buyer: RKCR/Y&R/Carat

Recall: 26%

Brand: Birds Eye

Agency/TV Buyer: Havas Worldwide London/Carat

Recall: 25%

Brand: Littlewoods

Agency/TV Buyer: St Lukes/OMD

Recall: 25%

Brand: Oak Furniture Land

Agency/TV Buyer: Wordley Productions Partners/MNC

Recall: 25%

Brand: Furniture Village

Agency/TV Buyer: Wordley Productions Partners/MNC

Recall: 25%


Adwatch research was conducted from 8 to 12 May 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

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