Betfair sets up betting stall outside parliament to offer Government odds on England

A betting stall has been set up outside the Houses of Parliament offering, odds on England winning the World Cup, as Betfair sought to consolidate its position as unofficial bookie to the British Government.

Betfair: sets uo its stall outside parliament
Betfair: sets uo its stall outside parliament

The stunt referenced Whitehall mandarins compiling a report based on Betfair odds predicting there was a "high probability" that England will not get through the group stages, a development that became one of the most-read stories on the BBC website.

Brand: Betfair

Client: Barry Orr, PR manager at Betfair UK & Ireland

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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