Betfair sets up betting stall outside parliament to offer Government odds on England

A betting stall has been set up outside the Houses of Parliament offering, odds on England winning the World Cup, as Betfair sought to consolidate its position as unofficial bookie to the British Government.

Betfair: sets uo its stall outside parliament
Betfair: sets uo its stall outside parliament

The stunt referenced Whitehall mandarins compiling a report based on Betfair odds predicting there was a "high probability" that England will not get through the group stages, a development that became one of the most-read stories on the BBC website.

Brand: Betfair

Client: Barry Orr, PR manager at Betfair UK & Ireland

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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