Final week to vote for Marketing Society Leader of the Year 2014
This week sees the industry's final chance to vote for their Marketing Society Marketing Leader of the Year 2014.
If you have been following the odds on Paddy Power, you might have noticed that BT's David James has overtaken easyJet marketer Peter Duffy as the favourite for the award - but ther is still time for marketers up and down the country to cast their vote.
The winner will be voted for by Marketing’s readers and will be presented with the award at The Marketing Society’s Awards for Excellence on 5 June.
Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.