Marketing pitfalls to avoid: 'Don't live in a bubble in your business'

In the latest of a new series of videos from Marketing and creative agency Team Darwin called 'Bums on Seats', offering career advice from the UK's leading marketers, we ask what pitfalls they would encourage other people to avoid.

In this video we speak to Post Office chief marketing officer Peter Markey (formerly of insurer RSA), Aviva's group brand director Jan Gooding and Richie Jones, CMO at Park Resorts.

Visit the ‘Bums on Seats’ YouTube channel for extended videos and extra content

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1 An oral history of 'Get a Mac,' Part 1

How an excruciating seven-month quest for an idea Steve Jobs didn't hate gave birth to one of the funniest, most effective campaigns in Apple's history, told by the writers, crew and actors who created it 10 years ago.

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