Marketing pitfalls to avoid: 'Don't live in a bubble in your business'

In the latest of a new series of videos from Marketing and creative agency Team Darwin called 'Bums on Seats', offering career advice from the UK's leading marketers, we ask what pitfalls they would encourage other people to avoid.

In this video we speak to Post Office chief marketing officer Peter Markey (formerly of insurer RSA), Aviva's group brand director Jan Gooding and Richie Jones, CMO at Park Resorts.

Visit the ‘Bums on Seats’ YouTube channel for extended videos and extra content


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1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

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