James Swift is tickled by the new Fentimans spot: "Fentimans is unlikely to trouble the fizzy-drink giants, but that won’t be the fault of its advertising. Sell! Sell!’s interpretation of the ‘adult soft drink’ line is a visual treat and the right tone for an outsider brand." It was directed by Fern Berresford through Short Films.
Creative Director Competitive + Benefits April-Six, London (Central), London (Greater)
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Sainsbury's has unveiled an energetic and joyful food-focused campaign that marks a "step change" in its advertising strategy.
To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.