Top 10 ads of the week: Cute baby meerkat bests bolognese

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Comparethemarket.com: Baby Oleg is most-recalled ad
Comparethemarket.com: Baby Oleg is most-recalled ad

Comparethemarket.com's ad featuring baby Oleg is the most-recalled ad this week, beating competition from Dolmio Bolognese and Herbal Essences into joint second place.

Brand: Comparethemarket.com

Agency/TV Buyer: VCCP/ZenithOptimedia

Recall: 68%

Brand: Herbal Essences Morrocan My Shine

Agency/TV Buyer: Grey London/Starcom MediaVest

Recall: 48%

Brand: Dolmio Bolognese

Agency/TV Buyer: Proxmity London/ZenithOptimedia

Recall: 48%

Brand: EDF Energy

Agency/TV Buyer: AMV BBDO/Havas Media

Recall: 41%

Brand: Foxy Bingo

Agency/TV Buyer: Biscuit Agency/Concord

Recall: 38%

Brand: Yoplait Petits Filous

Agency/TV Buyer: Publicis Activ/UM London

Recall: 38%

Brand: Aldi

Agency/TV Buyer: McCann Manchester/UM Manchester

Recall: 32%

Brand: Morrisons

Agency/TV Buyer: DLKW Lowe/MEC

Recall: 31%

Brand: Weetabix

Agency/TV Buyer: Bartle Bogle Hegarty/Walker Media

Recall: 31%

Brand: Asda

Agency/TV Buyer: VCCP/Carat

Recall: 28%


Adwatch research was conducted from 15 to 19 May 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
YouTube to stop 30-second unskippable ads
Shares0
Share

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published

More