John Lewis to incubate iBeacon and smart home technology in JLAB unit

John Lewis has revealed the five finalists of its JLAB technology incubator, with ideas including 3D room planners, an in-store entertainment system using iBeacons, and in-store tracking sensors.

John Lewis: retailer reveals the five finalists for its technology incubat
John Lewis: retailer reveals the five finalists for its technology incubat

The five start-ups are competing for a £100,000 investment that will involve John Lewis taking an equity stake in one of the companies, after a 12-week incubation period involving all the finalists.

John Lewis has named the five finalists as Localz, Musaic, SpaceDesigned, Tap2Connect and Viewsy.

Localz uses proximity and iBeacon technology to let retailers know when their "best online shoppers" have arrived as they enter the store.

Musaic is a wireless hi-fi system that can stream music from any platform in multiple rooms in a house.

SpaceDesigned is an online app that allows consumers to create virtual 3D versions of their homes in order to see how potential new furniture might fit.

Tap2Connect provides an after-sales service that uses "smart labels" to track a product’s lifecycle and make on-going service or repairs easier to handle.

Viewsy uses in-store sensors to track customers’ behaviour as they move through a store to help the retailer provide a "more personalised and efficient" service.

The five start up companies will be given office space at JLAB’s London hub and will each be provided with funding of £12,500, access to John Lewis’ data and APIs, and mentoring from a panel including Risk Capital Partners chairman Luke Johnson and confused.com founder Sarah Murray.

Paul Coby, IT director at John Lewis, said: "We’re confident that the JLAB finalists each have an idea with real potential to either improve the shopping experience or offer customers something new to use in the home."

jcdecauxec1

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published