Unicef transforms children's lives with 'useless' five cent coins

The Australian five cent coin has become almost worthless in the eyes of local consumers, with its value amounting to very little. But charitable group Unicef has created the '5 Fund' to put those five cent pieces to good use.

The video shows the lives of children and adults being revived from the essence of the silver coins, seeing them waiting at a water pump, carrying goods on their back, before the scene transforms to show children sitting at school desks.

The 5 Fund campaign is an extension of Unicef’s 'Change For Good' partnership with Australian airline Qantas.

Brand: Unicef

Agency: Iris

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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