Jeremy Lee is a bit baffled by the Head & Shoulders ad: "Sadly, I don’t have much call for shampoo these days – a soapy flannel usually does the trick – but, if I did, I’m not sure Joe Hart would convince me to try this. Anyway, shouldn’t he be more worried about saving goals than the state of his hair?"
Creative Director Competitive + Benefits April-Six, London (Central), London (Greater)
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Sainsbury's has unveiled an energetic and joyful food-focused campaign that marks a "step change" in its advertising strategy.
To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.