Turkey of the week: Hooch, More

Eric Brotto is underwhelmed by this ad announcing the return of the alcopop Hooch, first sold in the 90s: "In an age when we are all moving past stereotypes of sexual orientation, it seems odd to create comedy from an effeminate male character with a lisp. Done in poor taste."

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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