Eric Brotto is underwhelmed by this ad announcing the return of the alcopop Hooch, first sold in the 90s: "In an age when we are all moving past stereotypes of sexual orientation, it seems odd to create comedy from an effeminate male character with a lisp. Done in poor taste."
Business Director £85000 - £90000 per annum The Great & The Good, London
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Director of Brand and Communications £80,000 VMA Group, London (Greater)
The brand taps YouTuber Casey Neistat to give an acceptance speech for the selfie stick generation.
Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.