Follow the World Cup through the eyes of brands and marketing with our live blog

Which World Cup sponsor will create the biggest buzz? Which brand will come up with the most memorable tweet or Vine? Whose content will draw the most clicks?

Like it or loath it, the World Cup has arrived and it is set to be the biggest marketing dust-up of 2014, with official partners and non-sponsors competing for the attention of football-crazed consumers.

With new World Cup campaigns, content and controversies arriving by the hour, we have created a live blog dedicated to keeping everyone up to date with the latest news from Brazil. Click on the icon below to take a look.

Feel free to flag up any laugh-out-loud tweets or mind-blowing World Cup campaigns with us at

Marketing World Cup blog

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1 The big adland divide: culture vs collateral

The industry is splitting into agencies that make marketing collateral and those creating culture, says Adam & Eve/DDB's David Golding.

YouTube to stop 30-second unskippable ads

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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