Follow the World Cup through the eyes of brands and marketing with our live blog

Which World Cup sponsor will create the biggest buzz? Which brand will come up with the most memorable tweet or Vine? Whose content will draw the most clicks?

Like it or loath it, the World Cup has arrived and it is set to be the biggest marketing dust-up of 2014, with official partners and non-sponsors competing for the attention of football-crazed consumers.

With new World Cup campaigns, content and controversies arriving by the hour, we have created a live blog dedicated to keeping everyone up to date with the latest news from Brazil. Click on the icon below to take a look.

Feel free to flag up any laugh-out-loud tweets or mind-blowing World Cup campaigns with us at

Marketing World Cup blog

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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