Wayne Rooney hauls fish corpses in Nike's hilarious animated World Cup epic

Imagine a world of no risk-taking, Wayne Rooney hauling fish corpses for a living, and an evil genius taking over football with "perfect" clones that make "flawless decisions" but which have no flair. That's the world envisaged in a hilarious five-minute animated film for Nike.

"The Last Game" film opens in the favelas of Rio, capturing the colour, vibrancy and chaos of the beautiful game, before football's would-be nemesis enters the scene.

Cue a campaign to win back football spearheaded by Ronaldo and namesake Cristiano Ronaldo, who alongside a cast of international football greats set out to prove "there’s no greater danger than playing it safe".

Client: Davide Grasso, chief marketing officer, Nike

Agency: Wieden + Kennedy Portland

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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