Wayne Rooney hauls fish corpses in Nike's hilarious animated World Cup epic

Imagine a world of no risk-taking, Wayne Rooney hauling fish corpses for a living, and an evil genius taking over football with "perfect" clones that make "flawless decisions" but which have no flair. That's the world envisaged in a hilarious five-minute animated film for Nike.

"The Last Game" film opens in the favelas of Rio, capturing the colour, vibrancy and chaos of the beautiful game, before football's would-be nemesis enters the scene.

Cue a campaign to win back football spearheaded by Ronaldo and namesake Cristiano Ronaldo, who alongside a cast of international football greats set out to prove "there’s no greater danger than playing it safe".

Client: Davide Grasso, chief marketing officer, Nike

Agency: Wieden + Kennedy Portland

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published