No Cannes do: Jonathan Burley goes undercover in Cannes

The Cannes Lions Festival. That most special and sunshine-filled time of the advertising year.

No Cannes do: Jonathan Burley goes undercover in Cannes

Along La Croisette, the Domaines Ott flows like delicious pink water and male chief creative officers of every haircut drunkenly stagger from young female team to young female team with their hard-won Lions clutched in their stickily wandering hands. 

As they say on the CÔte d'Azur: "Tout va." Or does it? Under the guise of his weekend alter ego, Jemima Pecksniff (the Stevenage-born founding partner of Pecksniff Event Co-ordination), CHI & Partners' executive creative director, Jonathan Burley, thought he would try his luck...

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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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