Digital incompetence? 'Businesses have under-invested in training for marketers'

In our latest 'Bums on Seats' video offering advice from the UK's leading marketers, we ask whether the marketing profession is suffering from a digital skills deficit.

In this video, produced in partnership with creative agency Team Darwin, we speak to Jan Gooding, group brand director at Aviva, Pete Markey, CMO at the Post Office, and Richie Jones, group head of ecommerce (digital) at EWM.

Visit the ‘Bums on Seats’ YouTube channel for extended videos and extra content

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Sainsbury's moves £60m ad account to Wieden & Kennedy
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1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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