Turkey of the week: Kellogg, Leo Burnett London

Kellogg’s new campaign has left James Swift hankering for a burrito… and some original advertising: "Anyone who has not seen Chipotle’s ‘back to the start’ video may well be charmed by this spot. But I’m not one of those people and I just can’t forgive its derivativeness."

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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