Turkey of the week: Kellogg, Leo Burnett London

Kellogg’s new campaign has left James Swift hankering for a burrito… and some original advertising: "Anyone who has not seen Chipotle’s ‘back to the start’ video may well be charmed by this spot. But I’m not one of those people and I just can’t forgive its derivativeness."

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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