Feature

The top 10 British football-related ads of all time

To mark the start of the 2014 Fifa World Cup, Campaign asked readers: what is the greatest British football-related ad of all time? It seems people's passion for the beautiful game even extends to advertising, as we were bombarded with votes, and even abuse for leaving certain classics off the long list.

The top 10 British football-related ads of all time

Here are the ten ads that received the most votes from you:

1 Carling love football 2004 (20.25%)

Agency Leith London
Copywriter Pete Cain
Art director Louis Bogue
Director Kevin Thomas
Production company Thomas Thomas

2 Nike write the future 2010 (17.9%)

Agency Wieden & Kennedy Amsterdam
Creatives Stuart Harkness, Freddie Powell
Director Alejandro González Iñárritu
Production companies Independent/Anonymous Content

3 Nike airport 1998 (13.76%)

Agency Wieden & Kennedy
Creatives John Boiler, Glenn Cole
Director John Woo


4 John Smith’s ball skills 2002 (10.18%)

Agency TBWA\London
Creative Paul Silburn
Director Daniel Kleinman
Production company Spectre

5 Carlsberg old lions 2006 (7.49%)

Agency Saatchi & Saatchi
Creatives Richard Denney, Dave Henderson
Director Chris Palmer
Production companyGorgeous

6 National Dairy Council Accrington Stanley 1989 (6.04%)

Agency BMP DDB Needham
Copywriter Patrick Collister
Art director Peter Harold
Director Simon Cheek

7 Adidas Jose+10 2006 (5.26%)

Agency 180 Amsterdam
Creatives Richard Bullock, Andy Fackrell, Lee Hempstock, Chris Landy
Director Ivan Zacharias
Production company Stink

8 Barclays thank you 2013 (3.69%)

Agency Bartle Bogle Hegarty
Creatives Ric Hooley, Vix Jagger
Director Benito Montorio
Production company Blink

9 Nike parklife 1996 (3.13%)

Agency TBWA Simons Palmer
Copywriter Tony Malcolm
Art director Guy Moore
Director Jonathan Glazer
Production company Academy Commercials



10 Kronenbourg 1664 Farmers of Alsace 2013 (2.68%)

Agency Ogilvy & Mather
Copywriter Paul Mason
Art director Mark Harrison
Director Ivan Zacharias
Production company Stink

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