The buzz

The buzz

WCRS and Betfair’s homage to Paul the Octopus, the cephalopod that predicted the outcome of the 2010 World Cup, has attracted positive social sentiment. However, an accompanying PR stunt that saw a truck carrying a giant octopus break down and cause chaos in central London during rush hour was not such a hit.

I’ve changed my betting company to Betfair purely based on the fact that their advert includes an octopus playing ping pong #octolympics
Euan McLaughlin, @emclaughlintt

That Betfair octopus advert is one of the worst I think I’ve ever seen. Wtf
Austwicke, @austwicke

Just watched possibly the best advert ever from #betfair the table tennis playing #octopus pure class & fantastically done.
Paul Ward, @paulolegodo

Was that the octupus that got stuck in Oxford Circus last week in the Betfair advert?
Jack Duignan, @djuaicgknan


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published