KFC captures Brazilian spirit as World Cup fever kicks off

A boy, his arms full with KFC bags, walks home through the lively streets of his home town in Brazil.

Passing boys playing with football cards in the streets, through colourful markets and at one point riding on a wheelbarrow full of watermelons, the boy's travels are seen against a brackdrop of vibrant sounds, colours, and Brazilian music.

The minute he gets home to his family and they begin to eat, the noise dies away.

"The only time Brazil is quiet is when we are eating," he says.

Brand: KFC

Agency: BBH

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
YouTube to stop 30-second unskippable ads
Shares0
Share

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published

More