Paddy Power 'locks up traitor' who bet on Italy in World Cup stunt

Paddy Power has continued its tactical World Cup campaign with a special build billboard featuring a caged "traitor" who had bet on Italy beating England on Saturday.

Paddy Power: runs World Cup 'traitor' stunt
Paddy Power: runs World Cup 'traitor' stunt

The activity involved locking up the man, called "Tony", in a gibbet (a type of cage used to imprison traitors, murderers, highwaymen, pirates and sheep stealers in the 18th Century) that was hung from a billboard.

The billboard said: "Traitor Tony. Backed Italy with Paddy Power. And made a killing. It’s treason season."

The campaign was created by Joe Bruce and Kate Baker at Crispin Porter & Bogusky.

Paddy Power’s media agency is M2M. The innovations team at Talon Outdoor worked with Clear Channel’s Create division to produce the special build within hours of Italy beating England 2-1.

The special build was designed to complement the bookies’ TV campaign. Paddy Power is also encouraging people to take a photo of themselves with the billboard (a "selfie") and post it on Twitter using the #Brazilnuts.

This article was first published on Campaignlive.co.uk

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published