China: Around the world, creative style

We ask leading creatives from advertising agencies across each of the six continents to tell us about creativity in their culture and supply an image that illustrates their country's creativity at its best. Here we ask Graham Fink, chief creative officer from Ogilvy & Mather China to tell us more.

Graham Fink, chief creative officer, Ogilvy & Mather China

China is a mind-blowing place to live. And it has stories on an unimaginable scale. Look at Jack Ma and Pony Ma, for example: these are not mythical creatures but real-life characters who are changing the way hundreds of millions of people live and behave. They are doing it in highly creative ways too. In China, there is a kind of Wild West ethos on one hand, with the philosophy of a sage on the other. I was reading recently about a Chinese chief executive who runs five companies and she is just 18. What I like about working in this environment is that, for all the difficulties, I have a similar feeling to the one I had at art school. Discovering new things every day and believing almost anything is possible if you go about it in a highly creative way. China is complex, magical, mental, idiosyncratic, crazy, hilarious, serious and contradictory. In fact, it’s bigger than the mind. If you’re a creative, what’s not to like?

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published