For the Italian football fans who took up the offer, quite a lot. Media Markt, the German consumer electronics retailer, rigged the washing machines so that they could swap out the distinctive blue Italian shirt for the white uniform worn by Germany’s team.
But all is not lost: just like Shakespeare’s Twelfth Night, the ensuing footage is filled with hilarious encounters caused by mistaken identity, which are neatly resolved with the truth spilling out, everyone forgiving each other and laughing about the mischievous predicament they had found themselves in.
Brand: Media Markt
Agency: Ogilvy & Mather Germany