Netherlands: Around the world, creative style

Mark Bernath and Eric Quennoy, executive creative directors, Wieden & Kennedy Amsterdam talk to Campaign about creativity in the Netherlands and shows us an image that illustrates the country's creativity at its best.

What makes Amsterdam rock…

One hundred men in leather on a boat with a giant inflatable phallus. Cycling to work every day through a painting. Brown bars with sagging shelves that have served Jenever to Napoleon. The sound of loose cobbles knocking together under the weight of your rear wheel, which is weighed down by your mate who is sitting on the back. Windmills. Dining-room tables brought to the sidewalk when the sun is out. The Canals of Democracy. Varnished wood floating next to rusty metal. Smiles all round. Bitterballen at 2am at P96. The light. Bathing the city in that unmistakable Dutch warmth at dusk on a Sunday. And the red lights too. After dark. And orange. The colour of insanity. The smell of portable barbecues grilling meat in Vondelpark. And that dude who rollerskates through it in his G-string leotard. King’s Night. And King’s Day. And those magical days when the Prinsengracht freezes over and you can ice-skate to work. Hans Klok, his amazing hair and his even more amazing illusions at the Carré Theatre at Christmas. Weed wafting through the air on your morning commute. And the smell of a distant farm wafting through that afternoon. And Alvaro Sotomayor. 

That’s the ’Dam. That’s why we’re here.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published