Malibu video captures exuberance of 'best summer ever'

If you like flashing Instagram-style images of watermelons, beautiful faces, naked legs doubling as mustard-drizzled hotdogs, and other photos conjuring the #BestSummerEver, then you're going to love Malibu's latest campaign video.

The Pernod Ricard-owned brand is launching the first major phase of its "Best Summer Ever Project" with the promo film, which distills the campaign's essence into 60 seconds.

The video is designed to encourage users to visit the campaign hub on YouTube, where they can post their suggestions for #BestSummerEver experiences.

Towards the end of July, Malibu will run a 40-day reality video series featuring a group of people going on a road trip to participate in the final list of "summer experiences".

Client: Pernod Ricard

Brand: Malibu

Agency: AnalogFolk

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published