Turkey of the week: Adidas, TBWA\Chiat\Day

James Swift is left feeling flat by Adidas’ World Cup ad: "This spot almost has it all – big stars, an interesting soundtrack, sexy locations – but completely lacks substance. It’s as vacant as a perfume ad and tries to dazzle you into thinking you’ve seen something coherent. Nice try, Adidas."

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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