James Swift is left feeling flat by Adidas’ World Cup ad: "This spot almost has it all – big stars, an interesting soundtrack, sexy locations – but completely lacks substance. It’s as vacant as a perfume ad and tries to dazzle you into thinking you’ve seen something coherent. Nice try, Adidas."
Director of Marketing Communications Circa £80,000 per annum British Red Cross, Central London
PROJECT DIRECTOR – Top Experiential Agency – £55-65k £55-65k Judi Patton, London (Central), London (Greater)
Senior Client Manager £32000 - £42000 per annum Twist Recruitment, London
The industry is splitting into agencies that make marketing collateral and those creating culture, says Adam & Eve/DDB's David Golding.
Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.